Advanced Web Dynamics uses proprietary SEM dashboards in order to provide a comprehensive view of performance from SEM accounts which makes it quick and easy to identify areas of opportunity, and to monitor account changes such as keyword uploads or bid changes. These dashboards show performance by day, by device, by match type, and at every level of granularity including campaigns, ad groups, keywords, and even labels. Each of these can be filtered to show individual performance in each segment. For example, selecting a single day shows the performance by device, match type, campaign, ad group, etc for only that day (or any custom date range). Select an individual campaign to see its performance over time. Or select a certain label to identify top/worse performing ad groups and keywords assigned to it.
